In today’s world, there’s no corner where we don’t come across social media. These days, everyone is using it and the number of people who are active on these networks is only increasing by the day. In addition to this, since social media is something that connects people from different walks of life and interests,…
Do you ever find it frustrating when you see a small business with a great idea for a product or service, but no consistent way of differentiating themselves from their competition? Or maybe you’ve seen a few business ideas come and go, but none of them seemed to have that one thing that made them…
What is PR?
PR, or public relations, is a strategic marketing communications process that builds mutually beneficial relationships between organizations and their public. The best way to understand public relations is to think of it as a way to manage your company’s reputation. It’s a process that helps you create positive news stories about your…
The true definition of a press release is something that you may have heard before, but what exactly does it mean? Well to find out there’s an easy way. If this term has popped up in your work as public relations specialist then read on and learn how best practices can be applied when writing…
Search Engine Optimization or SEO can help improve the visibility of your website in search results. Using a set of best practices and an understanding of how search engines work, one can optimize a web page or website to ensure that it ranks at the top in organic search results. In other words, it is…