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A solid online reputation is the backbone of your business

We audit your accounts, provide a custom plan of action and get the job done.

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Does Your Search Result Look Like This?

Over 97% of people search online before making any purchase from a business. Even a single negative link can damage your brand’s online reputation causing losses beyond your expectations. Every once in a while, your personal brand is bound to take a hit from negative customer reviews or news articles from disgruntled journalists or your competitors. If left unattended, such minor setbacks hurt your brand and cause irreparable damage to its image.

Why Brands Must Invest In Online Reputation Management

If your brand has suffered recently, there is absolutely nothing to be embarrassed about. But it’s time to act — online reputation management can help.

Online Reputation Management Services By MyStory Public Relations

Suppress negative reviews

Reputation management can enable your business to combat negative content, negative reputation, and poor reputation by facilitating the posting of positive reviews on review sites like Yelp through online review management.

Resurrect the lost glory

With online reputation management, you can take your brand to new heights in terms of perception and restore its prestige. An online reputation management service will suppress negative content, aid the creation of online reviews which boost your brand’s reputation online.

Junk the 'one-size-fits-all' strategy

When it comes to reputation management and online reputation monitoring, every brand needs a unique strategy. With online reputation management, toy can develop a reputation management strategy that works for your brand and business and is tailored to its unique needs.

Beat propaganda put out by rivals

Mudslinging is common in the world of business. But for you to be successful, you must know how to wash off the mud. You can do so by investing in the best reputation management companies.

Monitor brand perception regularly

Most people will tell you that the best way to improve your brand image is to get your customers to post positive online reviews. While it helps improve your brand image and aids reputation repair, it can't beat the results of regular online reputation monitoring.

What Does Your Online Reputation Look Like?

Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.

Even if you have a robust digital marketing strategy in place, you still run the risk of increasing your customer churn by 15 percent if you don’t engage actively with your customers. Moreover, no matter how many followers you have on social media, unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.

What does your online reputation say about your company? Does your reputation management strategy bring profit or do more harm than good to your business?

Online reviews are inevitable components of digital marketing. People want to know they’re reading real reviews written by real customers. As such, your reputation manager must regularly monitor the quality and quantity of your online reviews.

To guide your reputation management, let’s look at these significant research results:

  • Synup’s recent State of Retail report revealed that a whopping 82 percent of consumers would not transact with a retailer with less than 3 stars.

  • A BrightLocal survey also found that online users read 10 or fewer online reviews before making a decision.

  • Nearly 23 percent of consumers consider online reviews that are no more than two weeks old as credible online resources.

  • Only 14 percent of people transact with a business with a 1- or 2-star rating.

So how many business reviews and star ratings do you need, exactly?

The best reputation management companies recommend that businesses aim for a 4- or 5-star rating and at least 10 new online reviews on various review sites every three months.

Bet On MyStory PR For Your ORM Needs

As a reputation management company, MyStory is at the forefront of developing strategies that enable our clients to derive the most value for their investment in a reputation management service. Over the last few years, we’ve built unique out own unique tools for reputation management and set new industry standards.

Online Reputation Management Services By MyStory Public Relations

Create a Positive Brand Image

Brand image is linked to the perception of your business among customers. In fact, we are in a world where perception is reality. At MyStory, we have the reputation management tools and reach needed to craft a perception using positive reviews that can outdo reality.


We've seen some of the best brands go down during crises. If you have to manage a crisis successfully, you have to learn the art of telling your side of the story in a convincing manner. Our worldwide reach can help you reach millions of people, bring them to your side and suppress negative reviews about your brand.

Build Brand Credibility

Building credibility is critical for survival in a competitive world and negative reviews threaten the credibility of your brand like nothing else. Credibility and trust are essential differentiators and help one stand out from the crowd. At MyStory, we value credibility because it's important to us.

Generate Quality Leads

Yes, efficient reputation management can generate quality leads. It can influence audiences to believe in your brand and respond to your call to action, which translates into business. At MyStory, we can improve lead generation through positive reviews, suppression of negative links on search platforms like Google and management of social platforms.

Construct A Narrative

Every brand or successful individual has a unique narrative. Consider Zara, for example, which is big on sustainable cotton. It has created an identity around that noble cause. Having a narrative and popularizing it can help brands manage their reputation online. With MyStory, you can craft a narrative that is not just appealing but also make it popular among your target audiences.

How We Do It

Reputation management isn’t easy — it involves consistent investment and effort. From managing negative feedback to online reviews, review management, and reputation marketing, it’s a continuous process, but it is rewarding, especially if you do it with the right firm as a partner. 

Online Reputation Management Services By MyStory Public Relations
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Remove And Re-Index

To improve your brand’s reputation, My Story’s reputation services will remove and re-index the pages that carry negative reviews about your brand or its products and services. When a potential customer looks up your business on Google or other search platforms, these negative business reviews don’t appear on the top of the search engine result pages. Publishing more reviews from your perspective helps with this.

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Optimize Social Media

With dozens of social media sites, it has become difficult to manage and monitor accounts. However, social media remains one of the best ways to conduct. In more than one way, social media is one of the best online reputation management tools. MyStory leverages your accounts on social platforms like Facebook, Instagram, Twitter, etc. for review management, business reviews and to respond to criticism in a constructive manner.

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Authoritative Feature Articles

Publishing your side of the story is the oldest and best way of fighting a bad reputation. It is often difficult for brands to do this as they neither have writers nor contacts in the media to publish them. MyStory has developed hundreds of contacts in the best publications around the world, and when positive content about your brand appears in these highly-read publications, even your critics are forced to take note.

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Train Google To Promote Positive Links

Publishing your side of the story is the oldest and best way of fighting a bad reputation. It is often difficult for brands to do this as they neither have writers nor contacts in the media to publish them. MyStory has developed hundreds of contacts in the best publications around the world, and when positive content about your brand appears in these highly-read publications, even your critics are forced to take note.

We Believe In Outcomes

For a reputation management company, outcomes matter more than results. When you work with MyStory, you receive online reputation management services that deliver concrete outcomes like suppression of bad reviews about your brand, publication of positive reviews, and, finally, the improvement in the perception of your business. You can expect these benefits from MyStory’s online reputation management service. gif maker 59 e1658413725622
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Progress Reports

We ensure that you’re always in the loop when it comes to online reputation management services. You get an update at regular intervals with the details of the progress made in improving the perception of your brand among target customers.

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Professional Project Management

Managing reputation is not something everyone can do. It requires the knowledge of specialized tools and strategies, which have to be strictly implemented in an orderly fashion to achieve defined results. With MyStory, you get professional project management, which makes things easier for you.

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Media Partners

Lastly, you get guaranteed positive results in terms of online reputation and perception of your brand among existing customers and target audience. We achieve these through a string of measures, including the suppression of negative comments against your brand and the posting of positive reviews to improve your online reputation.

Claim Your Free ORM Report

If you are curious or concerned about what your business or brand’s online reputation looks like, find out by performing our free online reputation scan:

Frequently Asked Questions

Online reputation management is the practice of maintaining a positive online presence through proactive measures such as suppression of negative online reviews on review sites and search engines, blog maintenance and web content creation. It can also include taking steps to limit the spread of negative information that could damage your online reputation. Brands and businesses can try online reputation management on their own or contract a professional online reputation management services which has the means to suppress bad online reviews about your products or services with positive reviews. In simple words, everything that you do to create a positive online reputation falls under the banner of online reputation management.

Online reputation management involves managing reviews and comments on social media and review sites, search engine optimization (SEO), product listings and other online channels. Online reputation management can help businesses improve their online presence, increase sales, and attract new customers.

The main advantages of reputation management are:

  1. It can reduce risk
  2. It can increase ROI
  3. It can save time
  4. It can reduce legal fees/fines
  5. It can increase profits/sales
  6. It can promote brand awareness/recognition
  7. It can improve customer retention
  8. It can improve employee satisfaction
  9. It can boost employee engagement
  10. It can increase brand awareness.

It is very important for any small business owner to be aware of their online reputation, as this is what people tend to base their opinion of the company on.

By constantly monitoring your company’s performance on search engines like Google and review sites like Yelp you will have a better idea of how your company is being perceived by consumers.

You may also want to consider hiring an online reputation management company that specializes in improving your company’s online reputation on search engines and social media. Remember to choose the reputation management firm which has the most experience.

In today’s online world, there are many factors affecting your search results. 

For example, if you have a negative online reputation, people may attempt to find bad reviews about you when they search for your name. That’s why it is important to keep your online reputation clean in the digital world. You can do this by being proactive and monitoring the things that are being said about you online. Also, be sure to engage with people who have positive reviews or positive content about you on social media and other platforms so that they will associate their positive comments with your name. 

Another way to prevent negative search results from affecting your online reputation is by following best practices when it comes to the brand’s entire online presence. For example, during online conversations, don’t share confidential information online unless it’s necessary. 

Don’t post excessively on social media and don’t use extreme language or profanity when posting comments. Finally, be mindful of how you use photos and videos on social media. If you want to keep your online reputation clean, you should take these steps into consideration every time you post something online.

You can institute an online review management system or employ an online reputation manager to get this right. But the best way is to employ online reputation management services and commission an online reputation management strategy.

Online reputation management companies can help you to maintain and build your online reputation by managing online interactions and interactions with third parties. There are several things to keep in mind when hiring online reputation management companies.

Some of the main factors to consider include:
  1. Is the service a one-time or ongoing investment? One-time services typically cost more than ongoing services, so it is important to assess whether your budget allows for this expense.
  2. Is the service flexible? If you have a busy schedule, it may be difficult to schedule regular meetings with online reputation management services.
  3. How often will the service be monitoring your brand’s online reputation? Frequent monitoring of online reputations is worth paying for.
  4. What kind of experience does the online reputation management company have in handling specific types of negative feedback, digital reputation, and brand perception?  If you have a specific type of online content that you would like to avoid, then it would be best to hire someone who is experienced in producing positive content.
  5. Does the service have a track record of meeting deadlines? Although it is not always possible, it is important to make sure that your online reputation management services have experience in public relations in order to ensure that they can deal with negative reviews, customer feedback, bad search results, and negative comments on social media.

Having social media accounts on all widely-used social media channels like Facebook, Twitter, Instagram, Reddit, and Telegram is important for multiple reasons.

Here’s why:
  1. It allows your existing clients and potential customers to reach you with concerns.
  2. With social media accounts, you can engage in social media marketing, practice social media management and post social media ads to manage your current online reputation.
  3. You can carry out online reputation works like suppressing bad reviews and burying negative search results on social media pages and monitoring brand mentions on various social platforms. With your social media management accounts, you can post a response to a negative review, encourage customers to post positive reviews, and highlight positive feedback to improve your brand reputation online. All in all, these accounts are necessary if you want to create a positive reputation online.
  4. Having social media accounts will allow your team to track brand mentions and monitor social platforms for negative reviews posted by competitors using paid media to hurt your brand’s image online.

Yes, Search Engine Optimization can make it easier for potential customers of your products and services to find positive content in your brand’s search results on Google and other platforms.

If your content qualifies the search criteria, it will be listed at the top of the Google search results. Once listed at the top of Google search results, potential customers are more likely to trust your brand and its online reputation. Remember, people always conduct online research before buying a product or service.

SEO can make it easier for them to find your online reviews. Once discovered, potential customers are more likely to read online reviews. It can significantly boost your brand’s online presence, help your business online with more leads, and aid in the promotion of your brand image online.

Suppressing negative reviews and negative social comments isn’t the easiest thing to do. It requires specialized skills and tools, and that is why brands and businesses are recommended to hire online reputation management companies.

With their connections in the media, a reputation management company like MyStory PR will provide you owned media and paid media services to improve brand reputation. Using owned media and paid media, which are also part of public relations, can improve the image of your brand online.

It can override bad reviews appearing in the media to turn a satisfied client into an unhappy customer. It can also help business owners publish favorable content on news sites, third party websites and other review sites to suppress negative reviews and negative comments sponsored by your competitors.

Online reputation management cost is not high as it compensates for the spending by improving the image of your business, which in turn brings more leads and generates more revenue.

The cost of online reputation management services depends on the size of your brand or business, the status of your online reputation, and the reputation management strategy you want to employ.

Building a positive reputation may cost more if you have a bad online reputation, especially if you’re working with the best online reputation management services.

If you wish to include crisis management in your plan, you may have to pay a premium to the reputation management service depending on which aspects of crisis management apply to your business online.

Most reputation management agencies offer both predefined and custom online reputation management plans. Almost all these plans include social media management, social media monitoring, and some aspects of public relations to boost your business’s reputation.

You can include aspects of reputation protection, personal branding, digital marketing, and social media marketing to make your plan more comprehensive and benefit from the best online reputation management. Custom reputation management services cost slightly more than predefined programs offered by an online reputation management company.

Yes, you can buy reputation management software. However, as some of the best online reputation management firms have pointed out, using reputation management software is not easy as very few people are trained for it and have the capability to modify the content based on it.

Instead, you must get in touch with reputation management services that provide free reputation analysis as a sample. This will give you an idea of how well the management services perform and help you select the reputation management service that fits the bill.

If you work with the best reputation management companies, you won’t have to invest thousands of dollars buying difficult-to-use software. Reputation management agencies will also provide you services that software would not, including review management, reputation manager, and business listings.

Reputation management services reach out to your clients and customers, who appear confident and satisfied with you, and get them to post positive reviews about your brand, products and services. This is called review management and helps agencies like ours to get more reviews published for our clients. With review management, you can also monitor the quality of positive content and remove what you dislike.

Reputation management services do work. Ideally, you should use them as part of a comprehensive marketing strategy that also includes social media management and content creation. The goal is to manage your reputation so that it’s consistent with your business goals and values. This is especially important if you have a new product or service that’s unfamiliar to people in your industry. If you do need to take action, start using online service by identifying the root cause of the problem and taking steps to address it. Then, monitor and improve your reputation over time. By doing this regularly, you can stay ahead of any negative trends and prevent them from snowballing into larger problems down the road.

Creating perception that
matches reality

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