Search Engine Optimization or SEO can help improve the visibility of your website in search results. Using a set of best practices and an understanding of how search engines work, one can optimize a web page or website to ensure that it ranks at the top in organic search results. In other words, it is the process of optimizing your webpage to help Google’s sophisticated algorithm index and crawl it. It will help other users discover your content and, in turn, drive traffic to your blog, website, or an online e-commerce store for free.

How To Do Search Engine Optimization

No one except the search engines themselves knows precisely how their algorithms work or the exact factors it looks at to rank or index a web page. However, many factors, also called “Google ranking factors”, are believed to influence your web page’s ranking in search results. A web page can be optimized using these factors.

Step 1: Audit your website or webpage

Before starting with SEO, it is important to understand the reasons behind poor search engine results. In many cases, it has to do with the lack of keywords. However, sometimes, it could also be a result of technical flaws in the website. In this process, you also need to identify the keywords related to your industry, business, or niche and check if they are missing.

For this, you may need technical assistance, and it is always advised to use a professional SEO service to perform this task.

Step 2: Optimizing your content or on-page SEO

To get the best placement in search engine results, the content on your website must have the necessary keywords. The content itself must also be unique. You will also have to use good title tags (or headings) and a unique meta description to stand out from your competitors. These are two things that search engines value the most.

You will need the help of a good SEO content writer to get your keyword placement right. Incorrect placement will not help — keyword stuffing can actually do more harm than good.

Step 3: Link building or off-page SEO

In this step, you will have to get other websites like popular magazines or news publications to carry a link to your website/web pages in their content. It gives Google the confidence to rank you better. It works like job references in real life — if you have a reference letter from a highly placed individual in your industry, you are more likely to land a job than others. So focus on getting backlinks from good quality websites.

To get this done, you will need access to good magazines, and that is only possible if you hire a resourceful SEO service.

Step 4: Website optimization

Experts study the technical features of your website to identify the flaws in its design. The flaws identified during the technical audit are then fixed by IT experts in a manner that the efficiency of your website, its architecture, and aesthetic appeal are not affected.

Step 5: Monitoring

Analytics data is used to monitor the website’s performance to assess the effect of the changes made during the SEO process. If the efforts don’t yield desired results, the process is repeated.

Professional SEO Service

As is clear from the steps involved, you will need the help of a professional SEO service to complete this complex, humongous and important task.

There is no fixed formula to get SEO right. The needs of the search engines can only be identified through years of experience and perfection can only be achieved with incremental improvement. Therefore, you must make sure to not fall into the trap of agencies that have no experience in delivering industry-grade SEO for your web pages.

At MyStory, our team of leading industry experts, who understand the needs of search engines like Google, can help your website rank better. We’ve done it for years, we know it doesn’t happen overnight, understand it is difficult and we are very honest about it. We’ve delivered good results for hundreds of clients and we can do it for you too. Check out our SEO service.

SEO Important For Small Businesses

For a new startup to succeed in a market, it must be able to project how it is different from its competitors. In other words, it should be able to stand out and, more importantly, get customers. Small businesses work on thin margins and do not have the funds to be able to afford costly marketing campaigns and advertisements. They have to constantly fight for survival in a saturated and highly competitive market. SEO can help a small business create a constant stream of new projects which will translate into revenue and keep them afloat as they build a pool of loyal customers.