How to Get a Google Knowledge Panel

By Aryan Shukla
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Google search is a great way to find what you want and get the best summary of it. With almost 4 billion people using Google, there are always plenty of searchers who have your same needs as well! Getting yourself or your brand on that knowledge panel can increase their impact in these searches by 33%.

In 2012, Google introduced an intelligent model that understood “real-world entities and their relationships to one another.” Now Google was able to represent a section on every queries search page which was known as Google Knowledge Panel. The Google Knowledge Panel sources and connects different kind of data from trust-able sources for the same query and pitch it on the same section

In this article, you’ll learn:

  • What is a Google Knowledge Panel?
  • How to acquire a one for your business
  • Ways to increase your chance of acquiring a Google Knowledge Panel.
Google Knowledge Panel
Here’s how my Knowledge Panel appears in the SERPs

What is a Google Knowledge Panel?

The Google Knowledge Panel is a new feature that allows you to easily access public data on people, places and things. When combined with their featured snippets (which was also introduced in 2010) this makes for an incredible experience when searching online- providing all your needs are met by these two features!

The Knowledge Panel contains a lot of details associated with your searched query. For instance, when you search for Google, you’ll get:

1) Business niche, brief description and history of company; 

2) links to social profiles with verified accounts in LinkedIn or Facebook that have been connected at least once by the user themselves (no third party connections); 

3) Links related searches on Google such as “Quotes By” which will show any quotes made by this particular celebrity

Ways to increase your chances of acquiring a Google Knowledge Panel

 
However, getting your own page in high demand sources like Wikipedia or Freebase has become harder because Wikipedia has a highly strict content policy while freebase was taken offline back in 2015 as they transferred their APIs and data on Wikidata (which I’ll go into more detail about later). But hey don’t worry folks – Google still relies upon third party. Below are few methods to increase your brand to have a knowledge panel.

1. Get mentioned in reliable news articles and blogs over the internet

Getting more quality and quantity of press releases and news coverage always helps google to believe more about your brand. Reputed or reliable News portals will use structured data on their pages which is one of the major attractions for knowledge panels like Google’s Knowledge Panel. Make sure you know what websites are verified on Google News!

How do you know when it comes time? If you’re interested in increasing visibility through social or traditional media outlets such as blogs and other internet newsletters, then that may just be what does the trick! Look into getting some PR done from reputable companies who are experts at this type of work.

2. Boost Your Brands Authenticity

Why is it so important to have back-links on articles and blogs? The answer might not be what you’re expecting. It’s all about the link building, creating more domain authority on your website! One way that everyone can do this easily is by getting their company details posted onto major business knowledge bases like Crunchbase or any other site of its kind- after all, who doesn’t want to get in touch with a leading global organization?

Links are vital because they generate traffic for both marketers and readers alike as well as boosting relevance between search engine queries. And through research we’ve found out an astonishing statistic – links help build up Domain Authority (DA) which ranks web pages according to how many sites are linking them! So why should anyone

3. Use Structured data on your Website

Structured data are generated with the help of Schema Markup. They also play a crucial role in Search Engine Optimization. Getting a structured data set on your website helps Google’s web crawlers to easily read your website’s data. You can also use tools like technicalSEO to generate a proper structured data markup for your website or use SEO plugins on WordPress for the same.

4. If you are an artist never wait to distribute your content online

If you’re a musician, always try to distribute your songs on all the streaming platforms like Spotify, Deezer, Itunes, Youtube Music especially. If you are an author or scholar, then it is crucial for getting a Google Knowledge Panel that we make sure our work can be found in these various digital outlets as well! Distributing everything through sites like Kindle and Google Books will help us with this goal tremendously; so don’t forget about them either.

Is Hiring a someone to get a Google Knowledge Panel a Good Idea?

It can be hard to find a trustworthy developer willing to work for cheap. People often resort using Google knowledge panels, but many of these are scams and unreliable methods that don’t have the desired effect like they claim. For those looking for an legit option: MyStory Public Relations is great place to get a Google Knowledge Panel ! Get started today with our free consultation by clicking here

Conclusion

The Google Knowledge panel is a coveted form of online marketing that many SEO experts strive for. But alas, it’s not an easy task to obtain one as they can be tricky and difficult to get. There are hundreds if not thousands of fake methods floating around the internet promising guaranteed results but these should never be trusted. I hope this article actually solved what the title says “How to acquire a Google Knowledge Panel”. We at The Media Segment have created a proprietary algorithm that helps acquire Google panels in just minutes without doing any work on your part or spending hours over the internet (we know you don’t want to). If you would like more information about this service please reach out to us today!

Aryan Shukla

Aryan Shukla

Aryan is a young entrepreneur with a knack for connecting people and ideas. He's the founder of The Media Segment and MyStory Public Relations, Aryan is a happy go-lucky person who loves to have a good time. He's always up for anything and ready to take on new challenges. Aryan has been an entrepreneur since he was 14 years old, when he started his first company The Media Segment which provides public relations services for small businesses looking to grow their reach. In the free time Aryan loves listening to music, playing guitar, video games or planning out something that sounds really delicious!

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